The King's Trust x Really Wild Fashion Showcase

A Celebration of Craftsmanship, Purpose and the Scottish Spirit.

On 9 July 2026, the iconic Gleneagles Hotel became the setting for one of the most meaningful fashion moments of the year, as Really Wild took its place as the exclusive Fashion Showcase Partner of The King’s Trust 50th Anniversary Celebration.

Welcoming 240 distinguished guests to a landmark day hosted by Ewan McGregor OBE, the event unites fashion, philanthropy and purpose in a uniquely Scottish celebration of heritage, creativity and the power of human potential. The day featured a runway showcase with live music by DJ Cuppy, hosted three-course lunch, a curated auction led by Bonhams, and intimate performances by Sir Rod Stewart and Jools Holland OBE. The occasion culminated in an extraordinary £780,000 raised in support of the cause.

Photo Credit The King's Trust

The King’s Trust: 50 Years of Changing Lives

Founded in 1976 by HM King Charles III - then The Prince of Wales - The King’s Trust (formerly The Prince’s Trust) is one of the United Kingdom’s most vital youth charities.

Over five decades, the Trust has supported more than 1.3 million young people aged 11 to 30, helping those facing disadvantage and adversity to build the confidence, skills and experience they need to move into work, education, training and enterprise. Its programmes have contributed an estimated £11.4 billion in value to UK society, with three in four young people supported moving into work, education or training.

The 50th anniversary marks both a celebration of this extraordinary legacy and the launch of a landmark philanthropy campaign to raise £150 million to accelerate impact in the UK’s most underserved communities.

Design Inspiration: The Story Behind the Collection

When Nadja Swarovski took the creative helm of Really Wild London, her first impulse was to follow the thread back to its source.


She visited Scottish mills and heritage suppliers - family businesses whose knowledge of weave, weight and colour has been passed from generation to generation - and worked directly with them to develop new tweeds and fabrics for her inaugural AW 2025 collection.

The first campaign shoot, directed by Nadja at the historic Skibo Castle, captured what she had found in those landscapes: something ancient, still and deeply alive. That same spirit of craft, of place, of enduring beauty - animates every piece on the Gleneagles runway.


Film by Tim Dixon

With special thanks to our event partners...
  • DJ CUPPY
  • Fine Feathers
  • Emma Willis
  • GRAEME BONE
  • Roberto Coin
  • Philip Treacy
  • Tissa Fontaneda
  • The King's Trust
  • Gleneagles Hotels
  • Oliver Brown
  • Jimmy Choo
  • Manolo Blahnik
  • Le Chameau
  • Emmy London
  • Gina Shoes

Philip Treacy

Crowning the Really Wild looks on the runway was the iconic hats of Philip Treacy - a fitting flourish of drama and craft, born of Nadja Swarovski's long-standing collaboration with the designer, whose "modern millinery with a British influence" has graced the world's most memorable runways and royal occasions alike.

Roberto Coin

Roberto Coin, the celebrated Italian jeweller rooted in Vicenza, the historic City of Gold, brought his signature artistry to the Really Wild runway. Renowned for exceptional craftsmanship and a design language shaped by global influences, each Roberto Coin piece embodies individuality, creativity, and refined elegance. Coin's distinctive jewels provided the perfect finishing touch, elevating the collection with a sense of timeless luxury and considered detail.

Graeme Bone

At Really Wild, we are proud to collaborate with award-winning Scottish kiltmaker Graeme Bone. This partnership marks a powerful fusion of British craftsmanship and contemporary luxury.

DJ CUPPY

The tone for the day was set with an immersive soundtrack created exclusively for the event by DJ Cuppy, International Ambassador for The King's Trust.

Tissa Fontaneda

Completing the runway, Tissa Fontaneda’s signature handbags featured across key looks - sculptural designs celebrated for their supple textures and artisanal precision - lending an added note of understated luxury to the collection.

Photo Credit The King's Trust