Who We Are

Really Wild London is a British luxury house defined by craftsmanship, heritage textiles and enduring design. Drawing on the traditions of both country and city dressing, the brand unites artisanal fabrication with modern tailoring precision. Each collection reflects a commitment to authenticity, longevity and considered elegance - creating a wardrobe that is quietly confident, inherently refined and unmistakably British.

This British brand was founded in 2002 by Natalie Lake, and is now majority owned by Nadja Swarovski and Rupert Adams, together with Gabriela Luksic.


Under the leadership of Rupert and Nadja, Really Wild is entering a new chapter - honouring its heritage while evolving into a modern luxury lifestyle brand. With a shared commitment to sustainability, exceptional craftsmanship, and long-lasting fashion, the vision is simple: to create beautifully made pieces that become part of your wardrobe for years to come.

Quality

At Really Wild, quality is defined by a considered and conscious approach to creation.

We produce in small runs and limited editions, allowing for greater attention to detail and a more distinctive offering.

Each piece is thoughtfully handcrafted, reflecting the skill and care behind every stage of production.

By sourcing materials locally wherever possible, we ensure both exceptional quality and a closer connection to the landscapes that inspire us.

Collection of fabric swatches in various patterns and colors with a 'Really Wild London' leaflet.


Inspiration

Our inspiration is rooted in three defining elements: weaving, artisan craftsmanship, and the outdoors. We use traditional weaving skills and custom artisan makers.

Craftsmanship sits at the heart of what we do, bringing authenticity and quality to every piece.

The British countryside is our beating heart not only for colours, textures, and silhouettes but also for balancing function with elegance.

Heritage-driven, thoughtfully crafted, and inspired by the natural world.

Empowerment

At Really Wild, empowerment is woven into everything we do.

As a women-led brand, we design for women who want to feel confident, capable, and effortlessly stylish.

Our collections are created to support a modern lifestyle - pieces that transition seamlessly from country to city, without compromising on elegance or practicality.

We believe in clothing that not only looks exceptional but empowers the women who wear it.