Tweed on Screen: An Evening with Really Wild at London Craft Week
During London Craft Week, Really Wild London hosted an intimate evening at The Sloane Club, bringing together fashion, film and heritage to celebrate the enduring story of tweed.
Set within one of Chelsea’s most elegant private members’ clubs, the event welcomed over 50 guests for a special conversation centred on craftsmanship, storytelling and the evolving role of tweed in British culture.
A Celebration of Craft and Heritage
Hosted by Nadja Swarovski, the evening brought together a distinguished panel including Lydia Slater, Editor-in-Chief of Harper’s Bazaar, and Anna Mary Scott Robbins, the acclaimed costume designer behind Downton Abbey.
Together, they explored tweed’s remarkable journey - from its origins as a practical cloth woven for the British countryside, to its transformation into a symbol of timeless style on both the runway and the screen.
At the heart of the discussion was tweed’s unique ability to tell stories. Whether worn as part of everyday country life or reimagined through costume design, tweed carries with it a sense of character, place and authenticity.
Anna Mary Scott Robbins shared insights into how tweed has been used in film and television to evoke heritage and narrative depth, most notably in Downton Abbey, where fabric becomes an essential part of visual storytelling.
This intersection of fashion and film reflects Really Wild’s own philosophy - where every piece is rooted in tradition, yet designed to feel relevant and alive in the modern wardrobe.
An Intimate London Craft Week Gathering
The evening offered guests a rare opportunity to engage closely with leaders across fashion and creative industries, fostering meaningful conversation in a relaxed setting.
With a shared appreciation for British craftsmanship, the event highlighted the importance of preserving traditional skills while continuing to evolve their place in contemporary culture.
For Really Wild, the evening was not only a celebration of tweed, but a tribute to the stories woven into every thread - from the mills of Scotland to the screens that bring those stories to life.
Discover Really Wild London
As London Craft Week spotlighted the very best of British design and craftsmanship, Really Wild remains committed to honouring heritage fabrics while reimagining them for today.
Explore the latest collections and discover how tweed continues to shape the narrative of modern British style.
Tweed on Screen
Tweed on Screen: An Evening with Really Wild at London Craft Week
During London Craft Week, Really Wild London hosted an intimate evening at The Sloane Club, bringing together fashion, film and heritage to celebrate the enduring story of tweed.
Set within one of Chelsea’s most elegant private members’ clubs, the event welcomed over 50 guests for a special conversation centred on craftsmanship, storytelling and the evolving role of tweed in British culture.
A Celebration of Craft and Heritage
Hosted by Nadja Swarovski, the evening brought together a distinguished panel including Lydia Slater, Editor-in-Chief of Harper’s Bazaar, and Anna Mary Scott Robbins, the acclaimed costume designer behind Downton Abbey.
Together, they explored tweed’s remarkable journey - from its origins as a practical cloth woven for the British countryside, to its transformation into a symbol of timeless style on both the runway and the screen.
From Heritage Fabric to Cinematic Icon
At the heart of the discussion was tweed’s unique ability to tell stories. Whether worn as part of everyday country life or reimagined through costume design, tweed carries with it a sense of character, place and authenticity.
Anna Mary Scott Robbins shared insights into how tweed has been used in film and television to evoke heritage and narrative depth, most notably in Downton Abbey, where fabric becomes an essential part of visual storytelling.
This intersection of fashion and film reflects Really Wild’s own philosophy - where every piece is rooted in tradition, yet designed to feel relevant and alive in the modern wardrobe.
An Intimate London Craft Week Gathering
The evening offered guests a rare opportunity to engage closely with leaders across fashion and creative industries, fostering meaningful conversation in a relaxed setting.
With a shared appreciation for British craftsmanship, the event highlighted the importance of preserving traditional skills while continuing to evolve their place in contemporary culture.
For Really Wild, the evening was not only a celebration of tweed, but a tribute to the stories woven into every thread - from the mills of Scotland to the screens that bring those stories to life.
Discover Really Wild London
As London Craft Week spotlighted the very best of British design and craftsmanship, Really Wild remains committed to honouring heritage fabrics while reimagining them for today.
Explore the latest collections and discover how tweed continues to shape the narrative of modern British style.