ABOUT US

Really Wild has always been about more than just clothing. It’s about embracing the grace, individuality, and strength of the modern woman through thoughtfully designed garments that honour both tradition and innovation. 

This British brand was founded in 2002 by Natalie Lake, and is now majority owned by Nadja Swarovski and Rupert Adams, together with Gabriela Luksic.

In an industry driven by fleeting trends, we stand firm in our belief in sustainability, crafting enduring pieces that tell a story and honour British heritage and culture.

At Really Wild, we believe in style that lives on. Our collections offer timeless pieces which celebrate a way of life that marries the natural beauty of the countryside with the vibrant energy of city living. Our designs champion strong silhouettes, clean elegant lines, and evocative fabrics.

We prioritise using the finest materials, responsibly sourced, and crafted by skilled artisans who pour their passion into every stitch. From Lovat Mill in Scotland to our collaborations with Liberty in London, every piece tells a story of care, tradition, and excellence.

As we move forward, we remain dedicated to preserving the brand’s heritage and specialisms in tweed and wool textile manufacturing while embracing new opportunities for growth and innovation. We are thrilled to share this journey with you as we continue to create garments that empower, inspire, and endure.